Data & Analytics Congres 2026

SIGNAL vs NOISE โ€“ Filter the hype & focus on facts

๐Ÿ“… 5 november 2026๐Ÿ“ Liemรจs, Utrecht
Speaker

Rutger Lit

Senior Lead Decision Scientist ยท ADC consulting

I specialize in causal inference and experimentation for decisions with real business impact. My focus is on problems where standard analytics breaks down: interference, temporal dependence, noisy outcomes, and environments where small effects can still matter commercially. I design experiments that help decision-makers distinguish signal from noise and make informed decisions. At ADC, I have led work on pricing and commercial optimization, including designing experiments, measuring causal impact, and informing decisions in complex operational settings. Much of this work involves generating credible evidence where clean textbook assumptions do not hold. I hold a PhD in econometrics and have published in the ๐˜‘๐˜ฐ๐˜ถ๐˜ณ๐˜ฏ๐˜ข๐˜ญ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ˆ๐˜ฎ๐˜ฆ๐˜ณ๐˜ช๐˜ค๐˜ข๐˜ฏ ๐˜š๐˜ต๐˜ข๐˜ต๐˜ช๐˜ด๐˜ต๐˜ช๐˜ค๐˜ข๐˜ญ ๐˜ˆ๐˜ด๐˜ด๐˜ฐ๐˜ค๐˜ช๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ and the ๐˜‘๐˜ฐ๐˜ถ๐˜ณ๐˜ฏ๐˜ข๐˜ญ ๐˜ฐ๐˜ง ๐˜Œ๐˜ค๐˜ฐ๐˜ฏ๐˜ฐ๐˜ฎ๐˜ฆ๐˜ต๐˜ณ๐˜ช๐˜ค๐˜ด. I am also the founder of Time Series Lab, and I write regularly about time series, causal inference, and experimentation. You can find an overview of all posts here: timeserieslab.com/linkedin-series My main interests are experimentation, causal inference, pricing, and decision-making under complexity.

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